There is no question today about the tremendous value of social media in online marketing. It’s free. It taps huge audiences And it’s easy…
There is one challenge, however, that seems to trip up businesses again and again. It’s the need to find social media content. It’s not enough to simply have accounts on all the major social networks like Facebook, Twitter and LinkedIn. You have to have enough content to make your interactions on these networks interesting.
The good news is since most social media involves sharing content in small helpings, you don’t have to invest too much time and effort in finding social media content. You just need to know where to look.
Great Sources for Social Media Content
- Your own blog. If you have a blog — and I recommend you do — you have a library of social media content just waiting for you. You can create discussions around new posts as well as older ones. As long as they’re still relevant, link to them and share away. You’ll have great social media interactions and see your blog traffic increase, too!
- Shared content. Sharing, liking and retweeting other people’s content is a perfectly valid use of social media. It shows that you’re interested in others’ views, and sharing their material can help gain new friends and followers. This shouldn’t be 100% of your social media activity, but it can be fantastic when used in conjunction with other types of content.
- RSS feeds. Start using an RSS feedreader, like Google Reader, if you aren’t already and subscribe to some blogs and other content sources that interest you. Check your feedreader regularly. Anything that comes through your feeds could be great social media content. Topical posts are a nice way to generate feedback and discussion.
- Marketing materials. If you’ve got white papers or case studies on your site, you’ve also got social media content. The trick is to not to be obviously promotional about it. Put the sources forward as topics for discussion rather than simply illustrating the success of your business. Videos can be especially good to share.
- Books. Books aren’t dead, yet. A quick book review can be an excellent way to get a conversation going. It doesn’t have to be limited to books you like, either. If you’re writing a critical review, though, try to keep it within the realm of constructive criticism so you don’t come off as overly harsh.
- Traditional media. News pieces you see during breakfast or stories you hear on the radio during your commute also represent fine social media content. Try to link to a source article or transcript if possible, but it’s not absolutely necessary. The point is to show you’re active, engaged and sharing information you think is interesting.
- Challenges at work. Bringing up issues you’ve faced at work can be a rich source for social media content. The key is to discuss solutions to these problems or ways your industry might be impacted by them. Again, keep it positive. And, obviously, don’t name names if you’re dealing with clients and customers.
To summarize, there’s wonderful material for social media content all around you. All you’ve got to do is look around with a creative eye. You’ll find it.
Then, just make sure to use it.