Even for an experienced writer, few things can be more terrifying than staring at a blank screen and realizing you don’t know what you want to discuss.
After all, it’s easy enough to say you want to start blogging, but then comes the hard part: producing your blog content.
The good news is there are a handful of formats for business blog content that you can see in practically every company blog post online. If you’re stuck for inspiration, pick one of these templates and have at it.
Five Simple Templates for Blog Content
- Tips for the reader. These are simple enough. In fact, you’re looking at an example right now. Take subjects you’re informed about and write posts designed to help your readers become better at them. These could be posts with step-by-step of instructions or lists of general suggestions. Either way, these “tips” posts are great because they are truly useful for your readers.
- Mistakes to avoid. These are pretty similar to “tips” posts except they’re lists based on real-life challenges. They’re also a great way to show off your analytical and problem-solving skills. To really impress, each item needs three components: an example of doing it wrong, an analysis of why it’s wrong, and a discussion of how it should be done correctly.
- Product/service review. These are very straightforward. Write reviews of things you’ve seen or used that are relevant to your audience. There are lots of reviews out there about major consumer products like computers and cars. But far fewer when it comes to business-specific items. Remember, the best-written reviews are analytical, explaining why a product or service is good or bad.
- Favorites list. These posts are simple and fun. Generally, they’re lists of your favorite products or services in some category. Alternatively, they can come in the form of “Top X Reasons…” posts. This type of blog content necessarily presents a broad but shallow overview of your subject. So, don’t overuse it.
- News analysis. Want to show the world you’re a true expert? Write posts analyzing the state of your industry or looking at how outside news events impact your readers. Aim for honest discussions of the events, and try to keep your posts as fact-based as possible. Good examples might be how a proposed law will impact your industry or how a recent merger in your sector will alter market dynamics.
Most blog content follows the basic formats outlined above. If you find yourself struggling to write, they can be a lifeline.
Just pick a topic you’ve been thinking about and select one of the formats that works with the idea. You’re already halfway there. Now, just figure out the key points you want to make and everything will fall into place.