Blogging and social media make a great couple.
On their own, each are wonderful tools for marketers looking to extend their brands’ reach and awareness and drive engagement. Together, however, their power multiplies. By using social media to promote your blog, you extend the reach of your content substantially.
The good news is it’s really not that hard to do. Just follow the seven steps below to power your blog with social media.
How to Promote Your Blog
- Provide social media sharing links. This is pretty obvious and most blogging software makes it a simple matter. You should provide links on every post to Facebook, Twitter, Google+ and LinkedIn, at a minimum. Other social networks may be available as well, so provide links to the best of those for your audience. The key to sharing socially is making it easy for your visitors, and these links turn it into a one-click affair.
- Set up automated sharing. Many blogging software packages offer this and if it is available to you, use it. Automated sharing basically takes your posts and automatically posts them on Twitter, Facebook, etc. My only caveat is some blogging software makes the Facebook posts without adding your post image. If this is the case, I’d disable automated sharing for Facebook and post to that network manually. Images are key for capturing readers’ attention.
- Use Twitter multiple times per post. The key to Twitter is that your timeline is always moving, so if you’ve posted hours ago you should consider that tweet gone forever. If you’re got a good blog post you want to promote on Twitter, you’ll need to tweet it several times during the day. You can even come back to it the next day for a few rounds. Unlike other social networks, this won’t be considered spam. So be aggressive with your Twitter account.
- Repost on Facebook, Google+, LinkedIn. In terms of the other major social networks, I recommend hitting them all, regardless on whether each is a priority for you. It doesn’t take long to post on all of these networks, probably less than a a minute each. You never know what you’re going to get. And even though Google+ doesn’t seem to be terribly active yet with everyday folks, it seems to me like there’s substantial SEO value to be had by posting there.
- Start conversations in LinkedIn groups. I’ve found this to be a terrific source of traffic. LinkedIn folks are serious about their networking and have a real thirst for valuable content. So, find a half-dozen or so groups that cover your industry or interest and make sure to share your blog posts there. You’ll find that your content is appreciated, and over time you can build a nice audience. Just make sure to share only valuable content. Don’t spam the groups with marketing.
- Ask your friends, followers to reshare. Don’t be shy about this. When you’ve got a good blog post, ask the folks you know to reshare it. It might be your friends and colleagues you ask to share on their social networks. You might post on Twitter and ask your followers to retweet your content. People can’t help you if they don’t know you need it. So go ahead and request resharing. Most people will be happy to do it.
- Don’t forget about your older posts. This one is critical. As you create blog posts, you are building a great library of content. You shouldn’t think that your sharing can only take place the day you write the blog. You should come back to your old blog posts periodically and reshare them as long as they are still relevant. Some posts will have a shelf-life of years. As long as the content is valuable, keep pushing it out. You’ll build real value for your blog over time.
Of course, the key to promoting your blog with social media is to make it a process. Every time I post a new blog, I promote it as described above. The whole process is quick, taking far less time than writing the post in the first place. And it pays off.
Having a well-read blog can enable you to use your blog for a variety of purposes, such as serving as the centerpiece of your inbound marketing efforts. Then you’ve created the ability to generate leads and, over time, new customers.