Many companies today are bloggers. And this is a very good thing.
As a way to keep a website refreshed with new and constantly changing content, very little beats a blog. But there are other reasons to embrace corporate blogging, too.
- Google loves blogs. Here we are talking about search engine optimization (SEO). I can’t think of a single website addition that adds as much SEO value as a blog.
- Blogs drive traffic. And traffic turns into leads. And leads turn into customers.
- Lastly, blogs give your content an online home, and this content — via links — becomes fodder for social media campaigns. So, blogging enables meaningful Facebook, Twitter and LinkedIn posts.
Tips for Corporate Bloggers
So, how should companies get the most out of their corporate blogging? Here are some ideas.
- Commit to a regular schedule of posts. It can be once a week, twice a week or more. Just make a decision and stick to it. It may help to create a calendar of post topics a month in advance. Then, just execute the plan.
- Select your topics strategically. Don’t simply write about anything that occurs to you. Pick topics that you know will be of interest to those you wish to draw to your website. Keyword analysis can be a great help in making these decisions.
- Write for your readers. Keep your posts short, clear and free of jargon. Your blog posts should give your readers a taste for the topic you have chosen to discuss. They do not have to be definitive.
- Include a relevant image with each of your posts. Images draw in readers, and this is important for getting them to your first paragraph. After that, it’s the quality of your writing that will keep them going.
- Sweat the headlines. They are critical to your success. Headlines should be both short and compelling. They should grab the reader’s attention. If you have verbs in the headline, they should always be in the present tense.
If you’re already blogging, keep at it. It will pay dividends. If you’re not, consider getting started. Corporate blogging is actually easier than you think.