Joined at the Hip: Social Media and Public Relations


In today’s world, social media and public relations go together as Forrest Gump might say “like peas and carrots.”

The reason is pretty obvious. Public relations tells the stories a company or organization wants to disseminate widely. Social networks like Facebook, Twitter and Google+ put your stories in front of audiences that number in the millions — collectively, hundreds of millions. It’s hard to imagine many channels that can offer wider distribution than that.

So, how do we make this happen? Here are some tips to get you going.

  • Make sure all the stories you pitch have a home online. Company blogs and online news releases are two easy ways to accomplish this.
  • Decide in advance which social networks are meaningful for your organization and establish a presence there.
  • Post your stories, including links to your blog posts or online news releases, on your social networks every time you pitch them.
  • If you use Twitter, remember to repost your story a number of times, as tweets have a short shelf life.
  • Become an active member of your social networks, adding to your audience over time. Eventually, you’ll reach a critical mass.

If getting your social network strategy up and running seems like a daunting task, just take it one step at a time. Pick one network and get it up and running. Then another. Then another.