How Often Should You Tweet?

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Folks sometimes ask me how frequently businesses should tweet per day for optimal results.

The answer, according to one expert interviewed on {grow}[sorry, this link is now dead -Farrell], is either every 31-60 minutes or every 2-3 hours.

Again looking at the clicks per tweet, the optimal space between business tweets to attract the most clicks is either 31-60 minutes or 2-3 hours. Tightly packed tweets just don’t appear to attract as much attention as tweets with more space between them. I’m not certain what causes the dip in click activity for tweets between 61 and 120 minutes but I suspect it has to do with missing prime Twitter activity time on the East and West coasts (we may look into this in a later post).

I recommend checking out the entire post if you’re interested. There are some great bits of information.

For example, did you know the average lifespan of a business tweet is 4 days?

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