Blog Writing for Business — Not as Hard as You Think


I wanted to share a story I just had published in the February issue of PR Tactics titled “Blog basics: Writing online is much easier — and enjoyable — than you might imagine.”

In it, I address the concern of many businesspeople that blogging sounds like a great idea … but they’re worried about the writing process. Here’s an except:

The point these folks are missing is that blog posts are not newspaper articles, magazine pieces or essays. Blogging is its own medium, less demanding in terms of the written word, yet perhaps more powerful in the conversations it can create. It’s worth examining the differences.

You can read the whole story here (PDF).

In short, if you can write an e-mail, memo or other simple written communication, you canblog. And since blogging is such a powerful tool for business communications, it’s well worth giving it a shot.


2 thoughts on “Blog Writing for Business — Not as Hard as You Think

  1. I hardly drop remarks, however after reading a few of the comments on Blog Writing for Business – Not
    as Hard as You Think .farrell. I do have a few questions for you
    if it’s okay. Is it simply me or do a few of the comments come across like they are written by brain dead visitors? 😛 And, if you are posting at other social sites, I’d like to follow everything fresh
    you have to post. Could you post a list of every one of all your public sites like your twitter feed, Facebook page or linkedin profile?

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