The growing importance of the press release has been hard to miss by those active in the communications world.

Press releases can now be distributed online with multimedia file attachments, optimized for today's all-important search engines, and made available with tagging, trackbacks and a variety of other Web 2.0 features. The recent $28 million acquisition of online press release distributor PRWeb by Vocus, Inc., a PR software provider, underscores the importance of the modern press release in the overall marketing and communications mix.

In Episode 10 -- Sold! The Modern Press Release, the heads of both companies, PRWeb Founder and President David McInnis and Vocus President and CEO Rick Rudman, talk to us about the transaction, why they did it, and what to expect from them down the road.