Working with reporters is never an easy matter for communicators.

There's always a natural tension between journalists and PR/IR folks.  The communicators want their messages to get across, and reporters don't want to be spun.  Mistakes can be costly. 

Episode 4 -- Don't Do This: The Biggest Mistakes You Can Make with Reporters is designed to address this directly.  The discussion centers around a list I created of the biggest mistakes communicators can make with reporters.  You can find the list here, on FKCBlog.