Tell any journalist that the press release has become the No. 1 information source ahead of trade journals, news and general magazines, and he or she will likely laugh in your face.

But this is exactly what has happened.

New research from Outsell, a research and advisory firm serving the information industry, shows that because of its availability, brevity, push-delivery options and other factors, the press release is now a force to be reckoned with. Episode 8 -- The Rise of the Press Release examines this startling research finding.

Our guest for the episode is Roger Strouse, Outsell Vice President and Lead Analyst, who explains just how the press release got to this point and explores where it may be heading.