Writing is a critical skill for communicators, particularly now that the Internet era is solidly upon us.

Press releases. Blog posts. E-mail pitches. Podcast and conference call scripts. Speeches. PowerPoint presentations. You name the communications activity, and writing will be a major component. Episode 9 -- The Write Stuff examines the craft of writing.

Our guest, Mark Baker, a bestselling author and Senior Vice President at Robinson Lerer & Montgomery, talks about how to write effectively for communications. He also assures us that good writing is hard work for even the most practiced professionals. Enjoy the podcast!