It's a pretty common occurrence in the PR agency business. A prospective client calls up and wants help putting out a press release. That's it. Nothing more.

In Episode 20 -- Press Releases Are Not a PR Strategy, author and PR practitioner Linda VandeVrede explains why such requests are common and, importantly, why they miss so much of what PR has to offer. VandeVrede has just come out with the second edition of her book, Press Releases Are Not a PR Strategy, and has a great deal to say on this topic.

VandeVrede, of VandeVrede Public Relations, discusses with us some misconceptions about what PR is and how it should be handled as well as pointing out the right way to bring PR into an organization. It is an interesting interview, particularly for anyone considering the adoption of a PR strategy.

Enjoy the interview.