Where would PR and journalism be without the interview?

Companies seek out interviews.  Politicians seek out interviews.   PR firms seek out interviews on behalf of their clients.  And reporters seek out interviews in order to generate new stories.

Episode 1 of Talking Communications with Farrell Kramer is here and this first show examines the art of the interview.  What makes a good interview?  What makes a bad one?  What are reporters' pet peeves?  This episode sums up all the things a communicator should know before chatting with journalists.

Anne D'Innocenzio, who covers the retail industry for The Associated Press, is our guest.  Anne gives a wonderful, candid interview on her experience with the news side of interviews.