The online press release has taken another big step forward.

PRWeb has launched a new feature allowing customers to embed video in their press releases. In Episode 21 -- Press Release Video, I talk to Jiyan Wei, the PRWeb Product Manager at Vocus, about this service.

Called Feature Video, it allows a user to upload video to one of several online video services, including YouTube, and then embed it in the press release, where it can be played with a mouse click. This is a great way to publicize viral video and a clever approach to making releases more interesting.

Jiyan talks about just how this service works, its value to communicators and then looks to the future. It is an interesting discussion. Enjoy the interview!

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