- Length: 30:46 minutes (14.12 MB)
- Format: Stereo 22kHz 64Kbps (CBR)
The growing importance of the press release has been hard to miss by those active in the communications world.
Press releases can now be distributed online with multimedia file attachments, optimized for today's all-important search engines, and made available with tagging, trackbacks and a variety of other Web 2.0 features. The recent $28 million acquisition of online press release distributor PRWeb by Vocus, Inc., a PR software provider, underscores the importance of the modern press release in the overall marketing and communications mix.
In Episode 10 -- Sold! The Modern Press Release, the heads of both companies, PRWeb Founder and President David McInnis and Vocus President and CEO Rick Rudman, talk to us about the transaction, why they did it, and what to expect from them down the road.
It's an interesting discussion and the first dual-interview episode of Talking Communications with Farrell Kramer. Enjoy the podcast!
A great example of adding
A great example of adding value at every level of the company.
David McInnis created exceptional value at every level of the press release industry. You can't talk about SEO/SEM and Online Visibility without PRWeb being right smack-dab in the middle of the discussion.
I had the unique opportunity to meet Rick Rudman twice over the last few months. He --gets it-- when it comes to building a company that supports the customer while still ensuring profitability and shareholder satisfaction.
I believe this is one of those unique marriages of technology leaders that will continue to make big changes in the industry--¦ bigger yet with the additional horsepower that they each bring to the table. If you get an opportunity to see the technology roadmap that Vocus shares and the many new releases PRWeb has launched over the last 8 months, this is a truly market-leading team.
Excellent podcast, Farrell. The podcast medium was made for this.
Best,
Mark Alan Effinger
RichContent.com