Journalism and marketing are vastly different disciplines with strikingly different aims.  Journalists want to inform; marketers want to convince. 

Yet, as the Internet and the new technologies it has spawned continue to advance, it is becoming increasingly difficult to differentiate between the converging worlds of the journalist and the marketer.  Episode 7 -- Journalism and Marketing examines this issue from an academic perspective.

Our guest for this episode is John Lavine, Dean of Northwestern University's Medill School of Journalism.  Lavine is grappling with this challenge as he works to modernize journalism and marketing education at Medill.

Lavine offers a fascinating perspective as one charged with overseeing the teaching of both disciplines as the media habitat in which they live changes at a wild pace.  Enjoy the podcast!