It's too easy to get lost in the weeds.

Corporate communications is a complex enterprise and often we work so hard to get the best interview or write the best press release that we lose sight of the big picture.

Episode 2 of Talking Communications with Farrell Kramer is dedicated to just that issue.  Our guest, Monique Skruzny, Founder and President of Next Stage Partner now a Partner at MBS Value Partners, discusses how to develop good communications programs that truly enhance the businesses they are designed to support.

Monique is a talented executive who has held both operating and communications posts throughout her career.  She's raised money for and founded her own dot-com, served in the demanding roles of CFO and COO, run investor relations and public affairs for a Nasdaq-listed company, and served as an investment banker.

She shares some great insights during her interview in Episode 2.  The following links relate to comments made on the show:

For more information on Monique and her firm, click here.

To read the post on FKCBlog referring to the impressive marketing spend seen today for RSS feeds, blogs and podcasts, click here.

Visitors who want to listen to Episode 2 can either click on the player below or subscribe to Talking Communications with Farrell Kramer by using the subscription options on the right side of the page.  Please enjoy the podcast!