I've just posted Episode 20 of our talking communications with farrell kramer podcast.

My guest is PR practitioner Linda VandeVrede, who has just come out with the second edition of her book, Press Releases Are Not a PR Strategy.

VandeVrede discusses some misconceptions about what PR is and how it should be handled as well as pointing out the right way to bring PR into an organization. It is an interesting interview, particularly for anyone considering the adoption of a PR strategy.