USATODAY has relaunched its website in the form of a social media community. It is not only sporting a more Web 2.0 look, but the site is chock full of community features that push it far beyond what I've seen other major publications doing online.

There is voting on every article in the style of digg, driving story lists based on popularity. The more votes, the higher a story rises. In addition, readers can comment on every story -- something washingtonpost.com rolled out late last year -- and each reader gets a personal page that aggregates his or her comments, a personal blog and other community-based features.

The newspaper explains in a post of its own: