Working with reporters is never an easy matter for communicators.

There's always a natural tension between journalists and PR/IR folks. The communicators want their messages to get across, and reporters don't want to be spun. Mistakes can be costly. To avoid these, I've created a list of biggest mistakes you can make with reporters. There are 15 entries.

This list is part of a multimedia effort that includes a podcast episode of Talking Communications with Farrell Kramer. On the podcast, I discuss this list with Lance Ignon, Vice President, Corporate Affairs at VaxGen, Inc., a biopharmaceutical company.

Lance has been both a reporter and communications professional, and he has some great insights in this area. To listen to the podcast, simply click the play button above or visit the Talking Communications with Farrell Kramer site.

Now, for the list.