Clearly, the proliferation of new media technologies is changing the way communications is -- and will be -- done.  Anyone who reads this blog knows I'm a big fan of blogging, podcasting and other new means of distribution.

I'm also a big fan of using multiple distribution mechanisms to get maximum exposure.  I've posted on this point.

Lets say you’ve got a great idea for an op-ed or contributed piece. OK. Research possible placement venues, write it up and submit it. Voila, it’s published. Now, we start reusing the material (I sometimes call this “repurposing”).