Back in January, I posted my favorite tip for getting past writer's block: Craft a headline! 

Tonight, on a blog I like called ProBlogger, I came across a great post on the importance of headlines.  It also offers some nice suggestions for making the most out of just a few, choice words. 

Marketers know perhaps better than the rest of us the importance of headline writing.  The following from Copyblogger spells it out:

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.