PRWeb is getting faster.

As part of a new set of features to be released starting today and rolled out over the next two weeks, the online press release distributor is now offering priority distribution -- which lets customers upload and distribute their press releases in just 1 hour.

While pricing wasn't finalized when PRWeb briefed me last week, they said it would be about $100 a release and could be used with any distribution. This is an important development, as the next-day and 2-day distributions available previously were simply insufficient when working with clients making last-minute changes.

Other new features include the ability to:

• Specify the time of day a release will be distributed
• Include a release in media digests emailed to reporters every morning (based both on speciality and region)