Elizabeth Spiers, a web luminary who has served as a blog editor, publisher and journalist, isn't terribly impressed with the online efforts of the establishment media.

She explains in a Marketwatch interview with Jon Friedman:

Old media have suffered self-inflicted wounds, Spiers contends, because they prefer to jump on a trend instead of trying to come up with something wholly original. Their mentality seems to be to throw money at a problem, rather than daring to be different.

"Their idea of doing experimental launches isn't experimental," she said. "The establishment media interest me if they're doing innovative things."

Her thoughts about specific outlets are interesting as well: