corporate communications

the proof is in the process

After years of writing, I am always amazed at the proofing process. A written piece can pass through multiple hands and head to the printer, only to return with a glaring error. It's easy to toss judgment and blame after the fact, but the bottom line is, just as everything else in life, anyone who has spent time communicating (that would pretty much mean everyone) has fallen prey to this head-banging reality and those pesky mistakes that seem to slip through no matter what.

While driving down the interstate one day, I saw a sign that said "No Pedestrains". Suddenly, I pictured a line of people holding each other by the waist, dancing a conga line across four lanes of traffic.

Not too long ago, I sat down in a restaurant and glanced at a full-color glossy poster for the "Decemember Band Lineup". I wondered if the lead singer stuttered.

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