While outlets for business news keep on shrinking, at least one medium seems to be on the rise: cable TV.

The Fox Business network is busily preparing for an Oct. 15 launch, and by the looks of its website the network is shooting for slick. The site opens with a short web promo put out there to stoke our interest.

Here's Dealbreaker's take on the Fox Business site:

It’s short of business content but has a crisp look, and none of the busy-ness that makes CNBC.com look so cluttered. They’re also clearly playing up the glamour shots of the network's hotties, such as reporters Jenna Lee and Shibani Joshi.

Just a quick note to let you know I'll be speaking Monday at The Cable Show '07, a major cable industry conference in Las Vegas, on the topic of new media and communications.

Specifically, I will be participating in a panel called "Thoroughly Modern Messaging: Reaching Customers in the Digital Age." The topic:

Now that new media is the reality, digital communications tools are indispensable assets for reaching out to customers, leveraging media coverage, channeling employee messages and projecting your company's ideas and image to the outside world. Gain new perspectives from a panel of professional communicators on what to do -- and what to avoid -- in applying new media digital communications strategies.