As podcasts become more widely adopted, it's worth keeping an eye on who is using them for communications -- and how.

Today, the very good communications blog Micro Persuasion linked to an item on Podcasting News about the big financial services firm Bear Stearns launching "BearCast:"

BearCast delivers Bear Stearns conference calls, proprietary research and special events in downloadable audio files for busy investors to listen to anywhere.