audience

Tough Times for 'Old' Media

Today, The Wall Street Journal reported that three large newspaper publishers -- McClatchy (-14%), Tribune (-28%) and New York Times Co. (-69%) -- posted first-quarter profit declines.  No surprise there. 

Faced with competition for ad dollars from the Internet and other media, many newspaper companies are launching niche publications and offering revamped online products to attract new readers and appeal to advertisers. But those efforts have yet to prove they can sufficiently replace the ad dollars that used to readily migrate to the print editions.

On Tuesday, Podcasting News cited new data suggesting that podcasting and MP3 players are taking audience from radio.  Hmmmm.

Podcast Listenership Growing Nearly 20% -- Per Month!

Conduct just a cursory examination of the podcasting phenomenon, and there's no doubt it represents something quite special.

Heck, I've jumped in with both feet.  (See my podcast, Talking Communications with Farrell Kramer.) 

Today, FeedBurner -- a leading service I use that aggregates and tracks RSS feeds, including podcasts -- has come out with some astounding numbers on the growth of this new medium.  On its Burning Questions blog, FeedBurner reports

Newspapers Finding Growth -- Guess Where?

We've talked before about the extent to which newspapers are losing circulation as readers make the decision to take a pass on ink-stained fingers and grab the news online instead.

Now comes some news that is, perhaps, not unexpected.  Newspapers are finding real growth ... online.

The following story comes from The Washington Post, which I found on Jim Romenesko's very good media news blog:

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