Reposted from Unpolished Thoughts

Film and literature tell us that the most powerful love is the bond that strikes out of nowhere. A bolt of lightning.  Ka-Pow!  And they lived happily ever after...

This is my second Posterous (I use the first for iPhone photos).  And after a few weeks I've concluded that Posterous is the perfect companion for Twitter.  Like Adam and Eve.  Bogey and Bacall.  Sid and Nancy.  Eh ... well, you get the idea.

Now, I don't work for Posterous or Twitter.  So if this sounds a bit effusive, it is at least well-intentioned. But this strikes me as an important point because so many, many, many folks recoil when I mention the importance of Twitter as a platform for communications.  Perhaps you've heard similar complaints:

• What can you say of importance in 140 characters?
• How does telling people what I had for breakfast help my business?
• Nobody's listening, anyway.

To answer the last point, I say: Huh?  Just Google the number of Twitter users.  You'll see.

As to the first two questions, here's the real issue.  Quick conversations with followers are fine.  But after a while, you've got to put up some real, substantive content.  That's where Posterous comes in.

It's the dead easiest way to post content on the Internet today.  You just email whatever you want to a Posterous-created email address.  And like magic, your content is up.

It works for words, photos, video, music, audio interviews.  You name it.  

Now, blogs are great and I've been blogging for many years on different platforms. They will work just fine for this purpose.  Yet, Posterous seems different.  So simple.  Just drop a story or a photo.  Then, tweet your content and link it to the Posterous post.  

The tweet now has substance.  There's steak with the sizzle.  You're providing real information in your tweets, information that can come in all possible media formats -- which is what the web is all about these days.

If you've already got an established blog or podcast, this will not be terribly important.  However, if you've been looking for a way to enter the Twitterverse only to be stopped by "not having anything to say," this is the answer.

Upload your content to Posterous.  Link to it via Twitter.  It's a match made in... Well, let's not get crazy.