How can we carry on PR and communications when budgets are being cut and resources tight? Why not just put the whole thing on hold until business improves?
Tough times like we're experiencing now have always been a challenge for PR and marketing -- which are often the first to experience budget cuts. But take heart. Good communications can continue.
That's why we're launching the free newsletter, "In Difficult Times." In it, we will show readers how to do more with less. In some cases, it's a thoughtful approach to existing tools and workflow.
In other cases, it's embracing Web 2.0 distribution channels, which tend to be far cheaper than their traditional media brethren.
The first issue should be out this week, so go ahead and subscribe now. Just visit the newsletter homepage or use the form on the sidebar to your right. And please, share any ideas for future topics via comment or our contact form.
Issue #1 Now Available
I just sent out issue #1, titled: "Keep Communicating -- Even in Face of Cutbacks."
Here's the intro:
"Hard choices. The current environment is causing many companies to rethink spending in almost every area, and in many cases the answer is serious cutbacks. PR is most often a part of this.
I'm not going to argue here that PR should be sacrosanct. If business has slowed dramatically and you are making reductions across the organization, there's little choice. My point is simply this: Keep communicating -- no matter how much you need to reduce spending. It can be done. ..."
Please feel free to subscribe at: www.farrellkramer.com/in-difficult-times-newsletter (You can view issue #1 on the archive page.)