Logically, it had to be true. A new survey on reporters' online activities shows that our efforts in the new media space are indeed reaching reporters in healthy numbers.

According to the study by Bulldog Reporter and TEK Group, called the 2007 Journalist Survey on Media Relations Practices:

• 16% of journalists subscribe to 5 or more RSS feeds
• more than a quarter of journalists regularly read 5 or more blogs
• nearly 70% follow at least one blog

Here are some additional details, as reported by A Feed is Born:

More than 28% of journalists say they visit a social media site at least once a week as part of their reporting, while more than 44% say they visit a social media site at least once a month. Nearly 16% of journalists report that they receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, and about 37% receive at least one regular RSS feed.

And for those unsure of the value of getting press releases on Google News, there's this:

While a large majority (76.9%) of journalists report that they use their local newspapers to follow the news (followed by The New York Times at nearly 63%), some 64% of journalists report that they use either Google or Yahoo! online news services to follow the news.

So, media relations in the web 2.0 world truly is a "Field of Dreams" situation. If you post it, they will come...

Technorati Tags: rss, blogging, web 2.0, survey, bulldog reporter, tek group, journalism