For those who think Web 2.0 is a flash in the pan, who worry that traditional media really aren't embracing these new platforms, you've simply got to see this video.

In it, New York Times technology columnist David Pogue presents his, er, take on the iPhone.

It's reporting like you've never seen it before. The future of journalism, perhaps. Then again, perhaps not. It is The New York Times, however. So this says something...

I'm just not sure what.

(For those interested, you can read my personal reasons for not buying an iPhone on my .farrell blog.)

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