The New Rules of PR

Submitted by farrell kramer on Mon, 02/26/2007 - 8:38pm.

Welcome to the new PR.

In the old, pre-Web 2.0 world, conventional wisdom held that it was necessary "to have significant news before you were allowed to write a press release." No more. The new rule, according to David Meerman Scott: "Don't just send press releases when `big news' is happening; find good reasons to send them all the time."

These new rules come from David's e-book, "The New Rules of PR," which has just been updated with a second edition.

David is the guest in the latest episode of my Talking Communications with Farrell Kramer podcast. In our interview, David talks about his new rules in the context of using press releases today -- with detailed examples such as how to use releases to drive individuals into the sales process -- as well as working with the blogosphere.

Episode 19: The New Rules offers a fascinating interview from someone with a fresh perspective on PR and marketing. Those interested in reading David's e-book can download it for free at his Web Ink Now blog. David also has written a new physical book "The New Rules of Marketing & PR," which is due in June 2007.

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I think that the key is

Tue, 03/13/2007 - 8:38pm — John T. Mims, APR (not verified)

I think that the key is finding that --good reason-- to sending releases all the time. I've always felt that sending releases on a regular basis -- even those that aren't printed -- builds your public relations --brand-- to reporters, editors, etc. I think, however, that we have to be careful not to send junk just for the sake of sending it because, that, more than anything else, can harm that brand.

I do agree, John. I like the

Tue, 03/13/2007 - 8:41pm — farrell kramer

I do agree, John. I like the idea of sending out regular releases -- so long as they have something to say.
I think we just broaden our radar in terms of what the good story is. It used to be simply a good story for reporters to pick up. Now, according to David, it's a good story for reporters and consumers, both. I like that idea.
I know when I'm researching a company, I first go to their press site and read their releases directly-- ¦

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