The one thing we all know about negative stories is no matter how careful we are, we will face them eventually. Dealing with these stories well is an essential skill for communicators.

In my Talking Communications with Farrell Kramer podcast, we take on this issue in Episode 16 -- Anatomy of a Negative Story. This episode looks at the negative story and literally walks through the steps needed to deal with it.

We start with the first word that a story is developing -- usually a phone call -- take on the internal assessment and decision-making process, move on to the actual interview with the reporter, and finally discuss how to handle subsequent cycles of the story once it appears.

My guest is Jim Maiella, Vice President of Media Relations for Cablevision, who has broad experience on both the corporate and agency sides of the PR business. Jim has seen negative stories in many contexts and the discussion we have is very informative.
Technorati tags: public relations, pr, corporate communications, podcast