Press releases sit at the center of many PR campaigns, and with recent advances in Internet technology the release itself is in the midst of substantial change.

As we're written before, the value of the press release has been made particularly clear this year with the acquisition of a number of important players, including PRWeb, U.S. Newswire and even Warren Buffett's purchase of Business Wire.

The Talking Communications with Farrell Kramer podcast takes on this issue in Episode 13 -- Press Release Mergermania.

My guest is Ken Marlin, Managing Partner and Founder of the investment bank Marlin & Associates, which specializes in technology, information, media, and business services.
Technorati tags: podcast, public relations, pr, press release, marlin & associates