In my last post to this blog I talked about why books are powerful communications tools, and named a few top business leaders who have written them.

But you don't need to be a superstar like Welch, Gates or Iacocca to write a book. Thomas Stanley and William Danko were marketing professors before publishing The Millionaire Next Door. In fact, according to PublishersMarketplace.com, here are a few others you may not be familiar with who will soon be putting out books:

• Chief business writer of The Economist Matthew Bishop, who has co-authored Philanthrocapitalism, about how capitalism's winners are using their fortunes to change the world;
• Wired News editor, blogger and established author Leander Kahney, who has written Chairman Steve's Little White Book: The Leadership Secrets of Steve Jobs;
• Wall Street Jounal reporter Robert Frank, who will be coming out with Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich as part of the WSJ's new partnership with Crown Publishers;
• Stacie Nevadomski, a young VP at Burson-Martseller, and Perry Yeatman, head of external communications at Kraft Foods, who have co-authored Girls Go Global: How Women are Getting Ahead in Business By Going Abroad.

Aside from the fact that they are not celebrity CEOs, these authors have one interesting thing in common: They are all professional communicators. So when they picked books as a tool for spreading their messages, they knew just what they were doing.