On June 19, I posted about a new research report showing that the press release had become the No. 1 information source for knowledge workers, surpassing trade journals.

There's more to say on the subject.

My Talking Communications with Farrell Kramer podcast explores this issue in greater detail in an interview with Roger Strouse, Vice President and Lead Analyst for Outsell, the research firm that conducted the research. You can listen by clicking on Episode 8 -- The Rise of the Press Release.

Roger discusses the drivers behind the rise of the press release. They include availability, brevity and push-delivery options. It's an interesting interview and one I recommend to everyone who uses press releases as part of their communications strategy.