Few ever used simple words to convey ideas better than Ernest Hemingway.

Here's a quote cited in the "Thoughts" section of Forbes (Feb. 13), that shows he knew exactly what he was doing:

Poor Faulkner. Does he really think big emotions come from big words? He thinks I don't know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use.
--ERNEST HEMINGWAY