For those who think podcasting has grown a little long in the tooth, chew on this…
New research from Edison Research and Arbitron released this week shows that not only is podcasting holding its own, but it is a particularly good fit with two of the biggest trends in media and communications today — social networking and mobile devices.
Podcasting Still Going Strong
The study, titled The Podcast Consumer 2012, shows:
- The percentage of Americans who have ever listened to an audio podcast is 29%, up from 25% last year and 13% in 2007.
- One in five smartphone owners (20%) have listened to an audio podcast in the last month.
- Nearly four of every five podcast consumers (78%) use or have a social network profile page, compared with 56% of the broader U.S. population.
In fact, there may never have been a better time to be podcasting. So pull out your mics and start recording.